red_idea_bgYou may have seen the (RED) logos on a lot of items you buy, expecially this time of the year. But you ask youself, “What is it? Why does it effect me?”. Here’s a Wikipedia excerpt on (RED):

Product Red is a brand licensed to partner companies such as American Express, Apple Inc., Starbucks, Converse, Motorola, Gap, Emporio Armani, Hallmark, Microsoft, and Dell. It is an initiative begun by U2 frontman Bono and Bobby Shriver of DATA to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria. Bobby Shriver has been announced as the CEO of Product Red, and Bono is an active public spokesperson for the brand.

Each partner company creates a product with the Product Red logo. In return for the opportunity to increase its own revenue through the Product Red products that it sells, a percentage of the profit is given to the Global Fund.

Product Red states that its main principles are:

* To expand opportunities for the people in the continent of Africa.
* To respect its employees and ask its partners to do the same with their employees and the people who help make their products or deliver their services.
* To promote HIV/AIDS awareness policies and practices in the workplace.
* To see the power of a community mobilized for hope, health and progress.
* To ask its partners to uphold the same principles.

Find out more:

JoinRED Website
Google on (RED)
(RED)’s youtube account